Armenia: Ladaniva will represent the country in Malmö!
The Caucasian countries have definitely kept their plans secret for long. However a few moments ago, it was announced that Ladaniva have been chosen as the country’s representatives for the 68th Eurovision Song Contest in Malmö, Sweden.
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Ladaniva were selected internally. There is no information about Armenia’s selection method for Eurovision 2024. However, there were rumors for a long time claiming that Ladaniva would be the chosen ones.
Armenia’s Eurovision entry will be released in the coming days, by March 11th.
Who are Ladaniva?
Ladaniva is made up of Armenian vocalist Jaklin Baghdasaryan and French multi-instrumentalist Louis Thomas. With their music, the pair embody a vibrant blend of Armenian folk with global musical influences.
From traditional Balkan melodies to the rhythms of maloya, jazz and reggae, the duo’s songs have been said to transcend borders, blending traditional Armenian tunes with inspirations drawn from their extensive travels across Latin America, Africa and Reunion Island. Ladaniva’s music is a reflection of their diverse backgrounds and insatiable curiosity for world cultures.
The name Ladaniva has been inspired by an off-road retro car brand, symbolising the band’s adventurous spirit and their journey through different cultures and traditions. Jaklin and Louis accidentally found out that both of their fathers owned the same car while living in Armenia and France, and ‘voilà’ – they had their band name.
Founded in 2019, Ladaniva initially gained viral acclaim with their hit song Vay Aman, showcasing their fresh style and innovative approach to world music. The group released their eponymous debut album under the French label PIAS in 2023.
Armenia’s delegation for Ladaniva
Executive Director of AMPTV, Hovhannes Movsisyan, enthuses that:
Ladaniva will bring their colourful and contagious energy to Eurovision. Being both a musical and artistic ethnic mix, Armenia’s entry is going to inspire cultural bridges.
David Tserunyan, Armenia’s Head of Delegation, anticipates that Ladaniva’s irresistible vibe and the song’s empowering story will resonate with Eurovision fans:
This year we’re thrilled to present a unique and multi-cultural entry that will make everyone dance their hearts out and carry a meaningful message with a fun and light spirit! Jaklin and Louis create songs from everyday life experiences, and soon you will hear the story of a free girl – breaking societal stereotypes.
Hence, in a contest which celebrates diversity through the power of music, Armenia’s entry for Eurovision 2024 is aiming for connection and empowerment.
Stay tuned to EurovisionFun for all the news!
Photo: Andreas Papayiannakis
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