Eurovision 2025: TikTok is no longer among the contest sponsors
The Eurovision Song Contest 2025, set to take place in Basel, Switzerland, recently announced changes to its sponsor lineup, removing TikTok and adding pharmaceutical company Novartis as an official partner. This shift may reflect strategic decisions to align the contest’s image with new sponsors like Novartis, a company focused on medicine and innovation, thereby enhancing Eurovision’s social image and raising awareness around health issues.
Novartis now appears among the official partners listed on Eurovision’s website, while TikTok, which previously promoted the contest through exclusive backstage and rehearsal content, is no longer included. Though there has been no official statement explaining TikTok’s removal, this decision might aim to diversify Eurovision’s partnerships or respond to broader concerns over data policies and the social impact of digital platforms.
In recent years, TikTok had exclusive backstage access and posted early rehearsal footage, a move that sparked mixed reactions from Eurovision fans.
So far, neither the European Broadcasting Union (EBU) nor TikTok has released a formal comment on the matter.
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Based on the contract, Royal Caribbean and EasyJet’s contracts would be ended in 2026 but I am not certain that Royal Caribbean’s contract would be extended like Moroccanoil. I talked with someone that Royal Caribbean’s contract expiry would be if in the same year with Moroccanoil or not. However Covid-19 was the reason for Moroccanoil’s contract extension as 2020 contest didn’t happen, which someone I know mentioned that to me last year. But however, I am not involved with TikTok unlike these ones as I involved with YouTube’s rehearsals more. Pretty sure EasyJet’s contract would be expired in 2026 as I have read it before as they have mentioned three year granted for EasyJet. Maybe Bailey’s would also be expired contract in 2026, as there were several contestants competing who are under 18. Not sure on Idealista’s expiry year but it would be same as Moroccanoil and Royal Caribbean (if they had granted extension for one year). Novartis is recently new, so I would wait til how long is their contract.