At the end of 2020, EBU revealed Eurovision 2021 new logo. Now EBU releases the fully new branding design for the next contest in Rotterdam, alongside with the relevant design patterns that will decorate Rotterdam in the upcoming May.
The colour palette used, is based on the flags colours of the participating countries, mostly primary colours. They are also combined with additional colours like pink, purple, light green which EBU says emphasise the festivity.
Moreover, the branding incorporates six patterns which include features of the Netherlands: landscapes, water, bridges, fields, creativity and resilience. Worth to be mentioned is the fact that there is not a single windmill. Those symbols where chosen so that people outside the Netherlands can be familiar with them as well.
The Branding of Eurovision 2021 will include The Track.
The aforementioned patterns will be used in backgrounds as well as in an additional part of the 2021 branding which is called the Track.
The Track takes its cue from the rays of the logo. It is made up of a number of triangular shapes which together form a long pathway type of design. The EBU says it’s based on the “symbol and perspective” of the Rotterdam stage design.