Germany: “Always On The Run” by ISAAK to Be Presented Differently at ESC in Malmö
We already know a bit about how the team behind the German ESC delegation plans to bring “Always On The Run” by “The German Final 2024” winner ISAAK to the stage in Malmö: For example, it’s clear that the word “Shit” in the song lyrics will be replaced by a hissing sound. It is also known that the creative agency Black Skull Creative has been engaged to bring the German entry to the ESC stage in collaboration with Austrian Marvin Dietmann. ISAAK himself has also expressed that there is still intensive work to be done on the staging.
This is certainly necessary because it has also been noticed internationally that there was basically no staging during ISAAK‘s performance in the German final (as stated by wiwibloggs chief William Lee Adams: “There’s really not any staging“). Dan Shipton, managing director of Black Skull Creative, who will be responsible for the German staging in Malmö, also emphasizes this point in the current episode of “The Euro Trip Podcast“.
Dan expresses himself in the conversation with his colleagues as follows:
“The final performance in the preliminary was not right; For him as a great street artist, that was not authentic. I didn’t feel that the overall package represented the man he is.”
At the same time, Dan praises “Always On The Run” and emphasizes that, in his view, the song has greater potential than the (international) fan reactions and betting odds suggest. He firmly believes that Germany does not have to finish last and that with a good staging (“It’s up to us”), Germany can move much further up in the result table.
However, Dan’s comparison between Germany in the current situation and the United Kingdom about 5 years ago seems a bit unfortunate, because it is well known that Dan and his team have not really succeeded in improving the placements of Electro Velvet, Joe & Jake, or SuRie through suitable staging, just as they did not with James Newman (whom Dan compares to ISAAK) or Michael Rice.
Nevertheless, German ESC fans can draw hope from the fact that the responsible creative team is aware that “Always On The Run” at the Eurovision Song Contest 2024 in Malmö must be presented very differently than in the Berlin live show of “The German Final 2024” and that the considerations and planning for this are already beginning.
Stay tuned to Eurovisionfun for all the developments regarding Germany’s participation in Eurovision 2024, in Malmö!
Source: ESC Kompakt