Eurovision 2024: The theme art of the 68th Eurovision Song Contest!
The theme art of the 68th Eurovision Song Contest has just been revealed. Following EBU’s announcement it is now revealed that “The Eurovision Lights” will serve as the theme art for the contest held in Malmö.
This visual identity for Eurovision 2024 was created by combining the northern lights and the harmonic rhythm of sound equalizers. ‘The Eurovision Lights’ is a concept based on simple linear gradients, inspired by the vertical lines that pervade both the northern lights and sound equalizers, and was designed to be a versatile identity that can be adapted based on need and device.
The Deputy Executive Producer of the Eurovision Song Contest 2024, namely Christel Tholse Willers, mentions that:
We are so proud to present an identity that is designed to be flexible and useful both on and off screen. It is inspired by the magnificent ‘northern lights’, the beauty and mystery of which has been transformed into ‘The Eurovision Lights’. It is a captivating and beautiful mix of the Eurovision Song Contest’s sparkling brand colours that will not only be seen across the three live shows but also in exciting variations in different contexts across the event’s digital platforms and gives a Eurovision feel in Malmö’s urban spaces.
Johan Bello from design agency Uncut, the creator of the artwork mentions:
The identity is not just a logo but a story in itself, with the northern lights as the basis and the Eurovision Song Contest’s [brand] colour palette as the driving force. This union of elements creates a dynamic and versatile palette that will open up for creative use in different ways.
Sidney Lim, who was also involved in the design, added:
Our goal is to use clean, simple gradients as basic building blocks to create a Eurovision identity that is bright, modern and forward-looking.
The 68th Eurovision Song Contest will take place in Malmö, Sweden during 7-11 of May 2024, following Loreen’s second win in Liverpool.
https://www.youtube.com/watch?v=BE2Fj0W4jP4
What do you think of this year’s theme art? Stay tuned to EurovisionFun for all news!
