Eurovision 2024: The stage of the competition will offer a 360-degree visual experience!

Fredrik Stormby, the lighting and screen content designer for the Eurovision 2024 stage, revealed that the upcoming competition will be a completely different experience for the viewers, as they will be able to have a 360-degree view for the first time in history.

The Eurovision 2024 stage will be a one-of-a-kind 360-degree experience surrounding the audience and spectators at the Malmö Arena. The stage will be cross-shaped and placed in the center of the audience, while moving LED cubes, LED floors, light, video, and stage technology create a kaleidoscope of visual variations around them.

The lighting and screen content designer for this year’s event is Fredrik Stormby from Green Wall Designs, an innovative, creative studio based in Stockholm. He is best known for being a member of the creative team behind Beyonce’s “Renaissance” tour, Loreen’s Eurovision 2023 winning performance as well as the ABBA Voyage in London. He is a member of Florian Wieder’s team, which designed and produced the setting for this year’s competition.

Fredrik spoke with the website creativeboom and revealed many intriguing details about what we will see on our screens in Malmö in May.

More of a concert than a TV show

First, Fredik mentions that this year the approach to stage design resembles more to a concert rather than a TV show, intending to bring something different that has never been done before.

With Florian’s concept both in style and placement of the stage in the room, surrounded by the audience and inspired by the slogan ‘United by music’ and the Swedish music export industry, we wanted to respectfully challenge the Eurovision concept a bit, and lean the design and experience more towards modern concert touring and show production, rather than a broadcast show. says.

The design consists of several strong individual elements of scenery, lighting, and video. And with all these combined, we’ll be able to achieve a lot of variation.

Malmö served as an inspiration for the stage design

The tent’s motifs and designs were inspired by the surrounding area of Malmö, explains Fredrik, who wanted to pay tribute to the area in this way.I think this part of Sweden and the metropolitan area of Öresund with Malmö, Lund, Helsingborg and Copenhagen has a young and diverse vibe, with cultural influences from all over the world and a strong artistic local scene in terms of arts and music.

We need to conduct the show with environmental awareness, a focus on sustainability, and conscious choices, both in terms of fixture selection, materials, and technical systems. We aim to execute the show only using LED and laser light sources, as they have a lower constant power consumption than discharge bulbs used in previous generations of moving lights.

The challenge of the new 360 degree visual experience

Finally, Fredrik mentions the challenges they face in visualizing a 360-degree experience on the two-dimensional televisions that the vast majority of viewers own.

It will be a challenge, but it also offers us a lot of possibilities. There’s no need to do it the same year after year. Some things might even stick, like the standing audience on the floor. That was a first for Eurovision last time in Malmö 2013.

Eurovision 2024 will take place in Malmö, Sweden on 7, 9 and 11 of May following Loreen’s second win in Liverpool with the song “Tattoo”.

Are you also looking forward to the televised spectacle that the Swedes will offer us at this year’s Eurovision Song Contest? Stay tuned to EurovisionFun for all the news!

Source: creativeboom