ABBA World will open in Malmö during Eurovision!

This year marks the 50th anniversary of ABBA‘s legendary victory in the Eurovision Song Contest, where they represented Sweden with the song “Waterloo”. The band’s career took a significant shift with this win, which essentially launched their international career.

So it was expected that this anniversary would be celebrated in some way as part of this year’s contest. Although ABBA themselves ruled out the possibility of performing live at the contest, the EBU and SVT found a different way to include the band in this year’s event

In particular, Malmö visitors will have the opportunity to participate in five activities that make up ‘ABBA World’, offering visitors a unique experience.

ABBA World consists of the following activities:

ABBA the museum

The ABBA Museum uses technology to provide visitors with a range of interactive activities. Fans have the opportunity to participate in a quiz and of course see the costumes, discs and other items of the band.

ABBA Voyage

Innovative lighting and cutting-edge technology combine to create a really unique experience as ABBA performs some of their greatest hits live as digital avatars.

Mamma Mia!

Visitors to Malmö will also have the opportunity to watch Mamma Mia!, the thrilling, record-breaking musical that has been the basis for two highly successful films. Fans will also have the opportunity to attend Mamma Mia! The Party, where they’ll be able to sing and dance to the band’s greatest hits

Polar Music International
With over 60 years in the music business, Polar Music acts as the guardian of ABBA’s catalogue. ABBA’s music is enjoyed around the clock, all over the world. Not a bad result for a tiny label that started out with a group of Swedish folk musicians in the early 1960s

ABBA World will open on 29 April and will remain open throughout the two weeks of the Eurovision Song Contest. Ticketing starts on Friday 22 March at 10:00 CET.

Stay tuned on Eurovisionfun for all the Eurovision 2o24 developments!

Source: Eurovision.tv