Sweden: Liverpool inspires Malmö on how Eurovision 2024 should be hosted, Karin Karlsson says!

Karin Karlsson, who’s in charge of organising the event for Malmö municipality, was part of a group of people representing Malmö who travelled to Liverpool earlier this week, to discuss and evaluate the financial impact on Liverpool, after its hosting of the competition this year. As we had reported in one of our past articles, Liverpool grossed £55 million of profit, that was injected into the local economy and the numbers of visitors exceeded all expectations.

In an interview of Karin with Sveriges Radio, she gave her insight on how Liverpool and their hosting can inspire Malmö next year:

“It’s really inspiring how they worked to develop the brand in the whole city, that is a very very important learning for us to bring in this time. It was really strict last time we co-operated with the EBU and the broadcaster, Liverpool seemed to have pushed it a bit forward and used it more freely which had a marvelous affect on the city and the whole event.”

Malmö has been allocated with the same budget as the one they had back in 2013, a budget of just over €2.5 million for hosting and all the related activities, however, in real numbers this is a smaller budget than a decade ago, Karin comments on that:

“We will have exactly, almost the same budget this time, so with all the inflation the money is actually smaller this time. We will have to cooperate, this is the key factor for us this time, cooperate with companies in the city, all organisers. I think it’s going to be tough for us, we will make it but we need to do exactly the same as Liverpool has done.”

Despite all the challenges posed by the current worldwide inflation, Karin believes that they are in a better position than where they were the last time Malmö hosted the contest:

“We already know what this is, we are in a much better position than we were in last time. We can do it in another way from last time.”

The 68th Eurovision Song Contest will take place in Malmö, Sweden in 7, 9 and 11th of May 2024, after the second win of Loreen in Liverpool, with her song “Tattoo”:

Stay tuned on Eurovisionfun for all the news regarding the most loved contest!

Source: Sveriges Radio