Martin Österdahl, the executive supervisor of the Eurovision Song Contest, made statements regarding the use of artificial intelligence.
Martin Österdahl said Eurovision should “become friends” with Artificial Intelligence, as the contest explores opportunities to use machine learning in live broadcast production.
Last year, the Junior Eurovision Song Contest made headlines when the artists’ pre-performance postcards featured very obvious uses of AI content creation.
The use of AI by Spanish broadcaster RTVE has divided fans, with many expressing concern on social media that this year’s Eurovision Song Contest in Basel will also feature AI.
When asked by The Euro Trip whether RTVE’s AI techniques would be used again by this year’s Eurovision broadcaster SRG SSR, Österdahl ruled it out, saying: “Not in that way, no.”
In the same The Euro Trip podcast, Martin Österdahl was asked whether the use of AI is beneficial or not for Eurovision.
“The Eurovision Song Contest is sprung out of a ridge which is to celebrate and to move technological advances forward in a contest and a corporation which is very humane, based on human values. We just have to figure out how to make AI our friend. It’s not going to go away, we know that. I have three kids who are already using AI for different things. We have to figure out how to become friends with it and use it to the best of our advantage, and in line with the values that we have.”
The Co-Executive Producer of this year’s Eurovision Song Contest Reto Peritz has confirmed that he and his team are in dialogue with the EBU to protect the competition from destructive uses of artificial intelligence.
“This is part of the rules, or should be part of the rules. The host broadcaster is not involved in the rules – they’re made by the EBU and all the members of the EBU. Whatever the rules say, we will follow of course. At SRG – our broadcaster – we have very strict AI rules when it comes to news and magazines, and also for entertainment. We are discussing this with the EBU at the moment.”
You can listen to to full podcast episode below.
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