The European Broadcasting Union published a report for this year’s Junior Eurovision 2024!
The 22nd Junior Eurovision Song Contest, broadcast live on Saturday, November 16, proved extremely popular with young audiences worldwide, reaching 23 million viewers in 15 measured television markets and many more millions through the event’s official digital channels.
The spectacular 2-hour event, organised by the Spanish public broadcaster, RTVE, in Madrid under the slogan “Let’s Bloom”, achieved a 15.7% audience share among children aged 4 to 14, more than three times the channel’s average (4.9%). It also surpassed last year’s share of 14%.
The Contest also achieved an 8.1% audience share among people aged 15-24, significantly exceeding the average of 5% usually achieved by the same group of broadcasting channels.
Furthermore, 43% of those who watched the event on the official Junior Eurovision YouTube channel were under 24 years old, with the largest number of viewers for the live broadcast being recorded in the host country, Spain, followed by Poland, Armenia, the Netherlands, Germany, the United Kingdom and Greece.
Significant online growth
The online viewing of the Junior Eurovision Song Contest has also seen significant growth each year.
On Instagram, content featuring talented artists from 17 countries reached 5.6 million accounts, marking a third year of year-on-year growth. TikTok also saw massive growth with 46 million post views, up from 28 million in the same period in 2023. On Facebook, 6 million accounts were reached, up by 4 million compared to the 2023 contest.
The Executive Supervisor of the Junior Eurovision Song Contest Martin Österdahl stated:
“We’re thrilled to see the huge success of the 22nd Junior Eurovision Song Contest, capturing the hearts and imaginations of millions of viewers worldwide with unprecedented engagement and growth among younger audiences.”
“From record-breaking digital interactions to massive TV viewership in participating countries, the Junior Eurovision Song Contest has once again solidified its place as a global celebration of young talent, creativity, and unity. Our thanks go once again to RTVE for hosting such a memorable edition for everyone involved.”
In this year’s Junior Eurovision there was an increase in the number of the participating nations, since 2021, thanks to the return of Cyprus and San Marino, raising the participating countries number to 17, from 16 that there were in the 2022 and 2023 editions.
It was also the first time since JESC 2015 that the contest took place on Saturday.
Rating Success
On television, the host country, Spain, saw its third largest audience for the Contest with 1.1 million viewers on channel La 1. An annual increase of over 200,000 viewers year-on-year.
France and Poland attracted the largest television audiences, with around 1.3 million viewers each. For France, the winner of the previous two Contests, this marks the second highest audience ever recorded.
In Portugal, the audience increased significantly in relative terms, doubling in size to become the fourth largest ever recorded for the event. On average, more than 500,000 viewers watched their participation, with Victoria Nicole, who finished in 2nd place in the contest (being the big favorite to win the trophy).
Junior Eurovision 2024 had an average audience share of 8.4%. 10 out of 15 markets delivered a better audience share than the broadcaster typically achieves.
Armenia achieved the highest audience share of all broadcast markets by a significant margin. At almost 40%, this figure is four times the channel’s typical primetime performance.
In the winning country of Georgia, tens of thousands tuned in to watch Andria Putkaradze’s victory with “To My Mom.” The broadcast nearly doubled the channel’s typical primetime viewership share.
Andria’s victory gave his country a record-breaking 4th victory in the Junior Eurovision Song Contest – all with songs written by Giorgi Kukhianidze.
Finally, as far as the 2025 edition of the Junior Eurovision Song Contest, the official announcement for the host country is expected by the EBU within the new year.
Source: EBU
Stay tuned on Eurovisionfun for all the news regarding the Junior Eurovision Song Contest 2025!
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