Junior Eurovision: Viewing figures for the 2021 contest revealed!

The 19th edition of the Junior Eurovision Song Contest (JESC) broadcast on Sunday 19 December from Paris, reached a total of 33 million viewers, with the show recording its highest average viewing since 2011.

The contest was broadcast on YouTube as well, with many viewers watching it there:

The EBU published through the official Junior Eurovision website these statistics:

• 4.5 million unique viewers also watched content around the event, including the Live Show, in Junior Eurovision’s official YouTube Channel.
• An average TV audience of 7.5 million saw the 2021 competition which showed 19 countries singing live on the stage of La Seine Musicale in Paris in a spectacular Christmas-themed show hosted by France Télévisions.
• The hosts delivered the second largest audience with 1.6 million tuning in to France 2. A year-on-year increase of 400,000 viewers.
• Poland saw the biggest average TV audience for a third year in a row as 2.8 million watched their act Sara James finish 2nd in the competition. JESC 2021 attracted 4 times as many viewers than usual in the same slot to the 3 TVP channels it aired on.
• Overall, 11 out 14 markets recorded saw larger audiences than are normally received by their broadcaster in that slot.
• In the winning country, Armenia, on average 43% of all TV viewers watched JESC 2021 on AMPTV who will host the 20th Junior Eurovision Song Contest later this year.
• Iceland, who didn’t take part but aired the competition for the first time, recorded a share of 96%!

You can read the whole breakdown of the statistics published by EBU here!

Young Audiences

Junior Eurovision’s appeal to young audiences was clear this year.

The Contest delivered a 12.6% viewing share among children aged 4 to 14, up 59% on the average normally achieved by this specific group of broadcast channels of 7.9%; and the 2.5-hour event also delivered an 11.2% viewing share among 15 – 24-year-olds, more than twice than the average number normally achieved by the same group of 5%.

Those numbers were also confirmed by online viewers. On social media the contest saw its best year ever. There were 8.3 million video views on TikTok and 5.7 million videos viewed, as well as 23 million impressions on Instagram, the Contest’s most popular digital platforms.

The 20th anniversary edition of the Junior Eurovision Song Contest will be held by 2021’s winning broadcaster AMPTV in the capital of Armenia, Yerevan later this year.

Watch Armenia’s winning song “Qami Qami” performed by Malena:

Source: junioreurovision.tv

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