Armenia Reveals Ladaniva’s Eurovision 2024 Performance Plans
Armenia’s representatives for the Eurovision Song Contest 2024, Ladaniva, have divulged further insights into their anticipated stage performance in Malmö.
At a recent press conference hosted at the Sergey Paradžanov museum in Yerevan, Ladaniva shared details about their upcoming appearance and aspirations for Eurovision 2024.
Accompanied by the head of delegation, David Tserunyan, the group emphasized their synergy with the event’s theme, “United by Music,” stating:
“Our music reflects a fusion of Armenian and diverse cultural influences, aligning seamlessly with the spirit of Eurovision.”
Tserunyan highlighted the overwhelming response to Ladaniva’s music video on the official Eurovision YouTube channel, surpassing 3 million views. He underscored the anticipation among European fans for a song performed in Armenian.
Speaking on their entry, Jaklin described “Jako” as a celebration of joy and a challenge to stereotypes, saying:
“Our song embodies happiness and positivity, breaking boundaries about female representation.”
“Jako” aims to empower girls to embrace their individuality fearlessly.
Regarding their stage performance, Tserunyan announced that Artur Manukyan, the music video director, will helm the staging. Jacqueline and Louis will be joined by fellow Ladaniva members, ensuring a vibrant reflection of Armenian culture, from attire to accessories:
“Expect an electrifying performance, akin to a live concert experience.”
Composed by Jaklin Baghdasaryan, Louis Thomas, and Audrey Leclercq, with lyrics by Jaklin Baghdasaryan and Louis Thomas, “Jako” promises to captivate audiences at Eurovision 2024.
https://www.youtube.com/watch?v=_6xfmW0Fc40
Formed in 2019 by Jaklin Baghdasaryan and Louis Thomas, Ladaniva has gained international acclaim, with their debut song “Vay Aman” amassing over 3 million views on YouTube.
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