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Eurovision 2025: TikTok is no longer among the contest sponsors

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The Eurovision Song Contest 2025, set to take place in Basel, Switzerland, recently announced changes to its sponsor lineup, removing TikTok and adding pharmaceutical company Novartis as an official partner. This shift may reflect strategic decisions to align the contest’s image with new sponsors like Novartis, a company focused on medicine and innovation, thereby enhancing Eurovision’s social image and raising awareness around health issues.

Novartis now appears among the official partners listed on Eurovision’s website, while TikTok, which previously promoted the contest through exclusive backstage and rehearsal content, is no longer included. Though there has been no official statement explaining TikTok’s removal, this decision might aim to diversify Eurovision’s partnerships or respond to broader concerns over data policies and the social impact of digital platforms.

In recent years, TikTok had exclusive backstage access and posted early rehearsal footage, a move that sparked mixed reactions from Eurovision fans.

So far, neither the European Broadcasting Union (EBU) nor TikTok has released a formal comment on the matter.

Stay tuned to Eurovisionfun for all the latest updates!

Eurovision 2025: Novartis is the official sponsor for the competition in Basel!

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A few hours ago the EBU announced its official sponsor for the Eurovision 2025 contest that will take place in Basel next May. The pharmaceutical company Novartis will be the “official partner” of the competition!

Martin Österdahl, head of the organisation of the 2025 contest, said specifically:

‘We are thrilled to announce Novartis as an official partner of the Eurovision Song Contest 2025! With their headquarters in next year’s Host City, it’s great to have Novartis, a global leader in healthcare, supporting the Contest in Basel. This partnership marks an exciting collaboration between two iconic brands known for their commitment to innovation and excellence. Together, we stand for a vision of unity, hope, and the belief that through collaboration, we can achieve extraordinary things.’

The choice of Novartis was made in the unifying spirit promoted by Eurovision and is closely linked to the company’s identity, which is based in the city that will host the contest. Novartis actively promotes diversity and a sense of belonging as an employer of people from all countries of the world. Through this commitment, it fosters cultural diversity and creates an environment where all employees feel accepted and respected.

Rob Kowalski, Chief People & Organization Officer at Novartis, said:

‘Novartis is honoured to be an official partner of the 2025 Eurovision Song Contest in Basel – our home city. Both our organisations were born in Switzerland and believe deeply in the power of collaboration and bringing people together.’

 

Reto Peritz and Moritz Stadler, executive producers of SRG, said of the partnership:

‘We are delighted to welcome Novartis on board and are excited about their commitment and engagement. Their support will play a key role in helping us reach our goals and make a meaningful impact.’

The city of Basel will host the 69th Eurovision Song Contest in May 2025 after Nemo’s victory with The Code.

Source: Eurovision.Tv

For all the news about the competition, stay tuned to Eurovision Fun!