Sweden: No Auto-Tune in Melodifestivalen, says producer Karin Gunnarsson!
The organizers of the Norwegian equivalent to Melodifestivalen, Melodi Grand Prix, have decided to allow Auto-Tune to enhance the singing voices in this year’s competition.
Now SVT is responding to the neighboring country’s decision. Karin Gunnarsson, competition producer of Melodifestivalen spoke to Sveriges Radio Kulturnytt and said that SVT follows the guidelines of Eurovision Song Contest and hence it would be challenging to use Auto-Tune in the Swedish national selection process:
“This means that there would be a version of a song that must be revamped to suit Eurovision. And that’s just a good thing.”
Auto-Tune can be explained as an effect used to correct and manipulate the pitch of a voice. Among, other things, to avoid false notes. It is widely used in both live productions and recordings. And sometimes it is used, says Karin Gunnarsson, as a personal artistic choice:
“Some use it as an artistic and unique selling proposition to make their music or song stand out. But it will be hard to get that expression into Melodifestivalen as it is now. Those artists are not relevant, so to speak. Furthermore, there is no need or pressure from the industry artists that they want Auto-Tune.”
And Mårten Tomassen, who is chairman of the Norwegian Eurovision fan club, spoke to Sveriges Radio and expressed his belief that allowing Auto-Tune would be a step in the wrong direction.
“I don’t like it, one of the dubious aspects of Melodifestivalen is that the artist sings with the voice they are known with. Sometimes it’s an amazing vocal experience, other times not so good.”
Do you think that Auto-Tune should be introduced at Melodifestivalen or any other Eurovision national selection processes? Let us know in the comments section below!
Source: Sveriges Radio / Kulturnytt / Helena Stinkvist Sörlin & Gustav Ingerhage
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