Photo:Stina Stjernkvist / SVT
Sweden: Melodifestivalen producer Karin Gunnarsson aims for another Eurovision victory!
It has been almost 9 months since last year’s Eurovision victory of Sweden with Loreen getting a double with the song “Tattoo“.
Melodifestivalen producer Karin Gunnarsson spoke to The Euro Trip podcast and expressed her goal to win again, back-to-back, aiming to help Sweden make history this year. Gunnarsson said:
“The ambition is to do it again, nothing less. It has meant so much for the Swedish music industry, songwriters and the people of Sweden that we did win, so the vibe has been very positive. I thought it would be a hangover and artists would not want to compete, songwriters thinking we wouldn’t win again, and it would be a tougher season, but not at all. It has ignited Sweden to move forward. I’m still looking for our next winner.”
Karin was the one that helped things happen last year. She was the one that received a demo by the group of writers Peter Boström, Cazzi Opeia, Thomas G:son, Jimmy Jansson and Jimmy Joker. They sent a demo to Gunnarsson and the Melodifestivalen team and the rest is history:
“I heard the song and all I could think about was, ‘This is such a Loreen song’. The songwriters and I had a conversation going, and I know Loreen, but not that well. It was someone else who played it to her. If the song existed, then I had a feeling that she would not be able to say no. She’s such a creator, artist and incredible person. For me it was hand in glove, and I hoped she would feel the same. When she heard it she just felt that it was her song.”
Sweden was the bookies favourite to win last year, but Finland and Käärijä were closely following Loreen, so it was a hard game for two. Karin “bet” on Loreen‘s win, by getting a tattoo a few days before she headed off to Liverpool:
“I have a tattoo. I did this two weeks before Liverpool. I thought to myself, ‘This is going to happen’, but I didn’t want to jinx it. I did it and I didn’t tell anyone. All the time in Liverpool I always wore long sleeves. At breakfast on Sunday I had short sleeves on and I went over to Thomas G:son and I showed him. I had told him if we win, I’d get the crystal ball tattoo.”
The schedule for the six shows of the Melodifestivalen 2024 tour
- Heat 1: Saturday 3 February 2024, Malmö Arena, Malmö
- Heat 2: Saturday 10 February 2024, Scandinavium, Göteborg
- Heat 3: Saturday 17 February 2024, Vida Arena, Växjö
- Heat 4: Saturday 24 February 2024, Stiga Sports Arena, Eskilstuna
- Heat 5: Saturday 2 March 2024, Löfbergs Arena, Karlstad
- Final: Saturday 9 March 2024, Friends Arena, Stockholm – Solna
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Source: The Euro Trip Podcast, The Euro Trip Podcast
Photo:Stina Stjernkvist / SVT
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