Eurovision 2020: Rotterdam urges Europe to “Open up”|The official slogan of this year’s Contest

We all watched this morning on the official AVROTROS twitter account, Songfestival, a mysterious post with a video-teaser featuring Dunkan, last year’s Eurovision winner in Tel Aviv, wondering “What is about?”

24/10/19 #ESF2020 #ESC2020 #Eurovision #Songfestival pic.twitter.com/EdfebmHtEa

— Songfestival (@songfestival) October 24, 2019

Of course, most of us immediately realized that the organizers of this year’s contest were simply preparing for the official slogan of ESC 2020.

Suspicion that it was not too late to be verified as just a few hours later Rotterdam revealed the coveted slogan of this year’s event, via a new post:

Open up to music
Open up to each other
Open up to new ideas
Open up to realness
Open up to Eurovision#OpenUp #ESF2020 #ESC2020 #Eurovision #Songfestivalhttps://t.co/rhLQMrpuS8

— Songfestival (@songfestival) October 24, 2019

https://twitter.com/songfestival/status/1187424982005104640

So,Rotterdam tells us to “Open up”…Open up to music, Open up to new ideas, Open up to reality, Open up to Eurovision!

As Dutch broadcaster’s producer,  Sietse Bakker explained later:

“We have looked for a theme and slogan that reflect what the Netherlands stands for and which the Dutch can identify with; a country with an open mind to the world, where we speak our mind, with respect for each other. We also found it important to choose a theme that reflects the spirit of our times. People are concerned about increasing polarization and freedom isn’t as self-evident for everyone as it should be. With the slogan ‘Open Up’, we warmly invite people to open up to others, to different opinions, each other’s stories and of course to each other’s music”

Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest for the EBU, also, stated about the slogan:

“Open Up is the perfect slogan for the Eurovision Song Contest as it celebrates its 65th edition. In 1956, only 7 countries could watch the competition and since then we have opened up to the whole of Europe, to Australia and now, via streaming, to the whole world. The values of the Eurovision Song Contest are universality and inclusivity, and our proud tradition of celebrating diversity through music. Now we can add a new one – that of openness.”