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Loreen: Music video clip of Loreen’s brand new single “Is it Love” is out now! | Watch it here!

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A few days after Loreen made her first step, post-Eurovision, by releasing her first single called “Is it Love“ from her upcoming album, the music video of the song just got released on YouTube!

Loreen says about “Is it Love“:

“Is It Love” was born from a place of seeking clarity, it’s a song describing and contemplating a love that’s so deep but at the same time filled with confusion. It’s about realising that to create a deeper understanding of yourself you need to accept the duality of life, that distortion and clarity goes hand in hand and are equally as important. And to experience the depth of true love, both to the self as well as to others, you have to accept and experience the depth of pain.”

As a leading female diaspora artist, Loreen’s Moroccan Berber roots are embedded in her new cinematic pop sound now more than ever and flits between cultures. All this essence is obvious in the music video as well!

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Spotify: “Tattoo” just surpassed Alexander Rybak’s Fairytale in streams! | It is now the 4th most-listened Eurovision song of all time!

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Loreen is doing amazing at all streaming platforms, following her big success at the Eurovision Song Contest 2023, held in Liverpool, UK. Only three days after the release of her first post-Eurovision single “Is it Love“, her winning song “Tattoo” managed to surpass Alexander Rybak’s “Fairytale“ in streams, at the highly-popular streaming platform of Spotify.

As of Monday, October the 16th, “Tattoo” is the 4th most streamed Eurovision song of all time and has accumulated 307.971.675 streams in total, while Alexander Rybak’s Fairytale has accrued a tiny few less, 306.503.428 streams in total.

Top 10 – Most streamed Eurovision songs of all time (at the time of writing)

  1. “Arcade“ – Duncan Laurence (1,039 Billion)
  2. “Snap“ – Rosa Linn (816,3 Million)
  3. “ZITTI E BUONI“ – Måneskin (423,9 Million)
  4. “Tattoo“ – Loreen (306,8 Million)
  5. “Fairytale“ – Alexander Rybak (306,3 Million)
  6. “Waterloo“ – ABBA (276,1 Million)
  7. “Euphoria“ – Loreen (247,6 Million)
  8. “Soldi“ – Mahmood (226,5 Million)
  9. “Heroes“ – Måns Zelmerlow (152,6 Million)
  10. “Brividi“ – Mahmood, BLANCO (138,5 Million)

Loreen is only the second artist to be in this top 10 with two different songs (“Euphoria” and “Tattoo“) after Mahmood (“Soldi” and “Brividi“) and her success after her second Eurovision victory goes on.

Photo: Universal Sweden/Charli Ljung

How far do you think Loreen’s Tattoo can go? Will it manage to become the most-streamed Eurovision song of all times? 

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Sweden: Loreen’s brand new single “Is it Love”, just got released!

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“The winner takes it all” as ABBA sing and this year which was Loreen‘s year as she literally “took it all”!

After winning Melodifestivalen for a second time, she represented Sweden at Eurovision Song Contest 2023 and won the whole thing, getting the first ever double victory for a woman and equalling Ireland’s number of victories by scoring Sweden’s seventh win!

At the same time “Tattoo” peaked in number one and earned gold and platinum certifications in several countries and just recently she signed off a management contract with TaP Music.

Now it’s time for Loreen to make the first step, post-Eurovision, by releasing her first single from her upcoming album called “Is it Love“. Loreen had been teasing us on all her social media for days now with a snippet of her new release.

 

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Last night Loreen was set to premiere her new song on NPO Start, on a peak-time Dutch TV show called Gouden Televizier-Ring Gala, after 21:00 CET. “Is it Love” is already available in all major streaming platforms. You can listen to it below:

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Photo: Vogue Scandinavia

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