162 million viewers in 38 countries tuned in to watch the 67th Eurovision Song Contest live from Liverpool, UK.
This year’s competition managed to surpass every record in some European countries in recent years. Overall, the competition in the final managed to record a 40.9% share, which is more than double the average of the normal stream of state channels. For another year, the competition was popular with young audiences (ages 15 to 24), recording a 53.5% share, four times the average for participating channels.
The total audience watching the competition increased by 1 million over last year’s statistics. As last year, in 13 of the 39 countries, more than 50% of the audience watched the Grand Final, including Armenia, Flemish Belgium, Cyprus, Croatia, Estonia, Israel, Lithuania and Slovenia. United Kingdom, while recorded in the Nordic countries with Iceland taking first place once again with 98.7% of the audience, followed by Norway with 87.8%, Finland with 85.6% and Sweden with 82.3%.
The competition was also a success in Austria, after achieving the highest viewership since 2016, and explained in Slovenia since 2015.
Social Platforms
105 million profiles were registered on TikTok to visit the official Eurovision account on the platform, which saw 315 million views on the profile, of which 4.8 million views were from watching all three shows live. During the week of the live shows, 45 million unique viewers in 232 countries and territories watched from the official YouTube channel, an increase of 2.7 million viewers compared to last year.
Eurovision Song Contest Executive Supervisor Martin Österdahl said:
“The Eurovision Song Contest has proved, once again, that public service media has the power to unite the world through music with a global reach we are hugely proud of. We’re thrilled to see that every year more and more people around the world discover this special event and that it is providing a huge launchpad for new music.”
Sweden emerged as the big winner of the 67th Eurovision Song Contest, marking their seventh victory at the event with 583 points. You can watch their performance after Loreen’s win was announced below:
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Source: Eurovision.tv
