Eurovision 2023: The concept of the postcards was announced!

The 37 countries’ delegations that are participating in Eurovision 2023, are currently shooting the postcards that will accompany their entries, in addition to the feverish preparations for their stage performance in Liverpool.

BBC, via its official website, revealed this morning that the 37 postcards introducing each entry are being filmed in 111 different locations. The message the host countries want to get across through this process was summarised shortly by Rachel Ashdown, Lead Commissioner for Eurovision 2023:

“The creative concept for the Postcards is much anticipated by fans every year. They are the perfect way to introduce each act to the combined 160 million people watching across the globe, and I can’t wait for audiences to see this year’s offering when they air in the Semi Finals and Grand Final. As well as the UK, Ukraine and participating countries being United by Music, viewers will be surprised to see what else unites us too.”

In the shooting of the postcards, the British production company Windfall Films collaborated with the Ukrainian film production company 23/32 Films, which organized the aerial filming of the shots at Ukraine. As for the shoots in other countries, local crews were preferred when possible. Each postcard will be accompanied by compositions by Kiev-based Ukrainian music composer Dmytro Shurov.

Sarah Cherniavskyi, executive producer of 23/32 Films, states:

“We are pleased to participate in this project and to show that shooting of every difficulty level is still possible in Ukraine. This year’s Eurovision, despite not happening in Ukraine due to Russian aggression, will have our country in its heart.”

The filming used state-of-the-art equipment, including drones of pioneering technology and 360-degree cameras to allow viewers to seamlessly tour the beauty of the UK, Ukraine and each participating country.

The 67th Eurovision Song Contest will take place at the M&S Bank Arena in Liverpool on May 9th, 11th and 13th.

Source: BBC