Italy: €40 million in advertising revenue for Sanremo 2020 broadcasts

RAI and the new artistic director of the Sanremo Festival, Amadeus, are in a fever pitch to commemorate the 70th anniversary of the historic music festival. As the Italian public television announced recently, the advertising time during the 5-day broadcast of the Sanremo 2020 has already been sold, for a record price of 40 million Euros!

The advertising time during the broadcasts of the 70th Sanremo Italian Song Festival costs approx. 12.000 per second! Of course the exclusive rights of Sanremo are reserved by RAI, which proves that a public television can be both competitive, commercial, and quality!

Advertising time has been sold for all five nights of the festival. RAI earns a record $ 40 million and is the most expensive television time in the country!

The Mediterranean RAI exemplifies in other similar public TVs that when you invest somewhere over time, producing a good result, then you have a program, but you also have income.

We remind you that the 20 artists of the Campioni category of the Sanremo 2020 will be announced in a special show by Amadeus on January 6th. The 70th Sanremo Song Festival will take place at Teatro Ariston in the small town of Liguria, San Remo, from February 4 to February 8, 2020.

Source: RAI